“what”
The #379 search in Social Networking on the United States App Store in August 2026. 8 of the top 10 have over 100,000 ratings; a new app does not displace them, so use it as a word inside a longer phrase.
+1 against a year ago. Apple Ads search popularity, 5 to 100.
Median top-10 app has 3.7M ratings; 8 above 100K; 3 carry the words in the name; 9 updated in 6 months.
Apps Apple returns for the search. Read Sep 27.
Top 10 apps for “what”
| # | App | Ratings | Avg | Price | Updated |
|---|---|---|---|---|---|
| 1 |  WhatsApp MessengerWhatsApp Inc. · Social Networking | 18.7M | 4.7 | Free | Sep 2026 |
| 2 |  WhatsApp BusinessWhatsApp Inc. · Business | 1.5M | 4.7 | Free | Sep 2026 |
| 3 |  Whatnot: Shop, Sell, ConnectWhatnot Inc. · Shopping | 1.0M | 4.7 | Free | Oct 2026 |
| 4 |  Naija WhotTONIELROSOFT STUDIOS LTD · Games | 1.5K | 4.5 | Free | Sep 2024 |
| 5 |  InstagramInstagram, Inc. · Photo & Video | 29.6M | 4.7 | Free | Oct 2026 |
| 6 |  YouTubeGoogle · Photo & Video | 49.2M | 4.7 | Free | Sep 2026 |
| 7 |  Dual Messenger - 2 AccountsNikung Goyani · Utilities | 1 | 5.0 | Free | Aug 2026 |
| 8 |  Telegram MessengerTelegram FZ-LLC · Social Networking | 282K | 4.0 | Free | Sep 2026 |
| 9 |  TikTok - Videos, Shop & LIVETikTok Ltd. · Entertainment | 18.4M | 4.7 | Free | Sep 2026 |
| 10 |  SnapchatSnap, Inc. · Photo & Video | 6.0M | 4.5 | Free | Sep 2026 |
Search popularity by month
Apple Ads search popularity, 5 to 100, for the months the term was in a category's top 500. A gap means it was not.
Searches with the same apps ranking
Terms whose top 10 shares apps with this one, most shared first; the rest are its neighbours by demand in Social Networking.
Track where your app sits for “what”, every night, with the keywords around it and the apps you lose to.
Analyze “what”