“what not”
The #111 search in Shopping on the United States App Store in August 2026. 10 of the top 10 have over 100,000 ratings; a new app does not displace them, so use it as a word inside a longer phrase.
Popularity
65/ 100
+6 against a year ago. Apple Ads search popularity, 5 to 100.
Difficulty
100/ 100
Median top-10 app has 2.1M ratings; 10 above 100K; 1 carry the words in the name; 10 updated in 6 months.
Results
157
Apps Apple returns for the search. Read Sep 27.
Top 10 apps for “what not”
| # | App | Ratings | Avg | Price | Updated |
|---|---|---|---|---|---|
| 1 |  Whatnot: Shop, Sell, ConnectWhatnot Inc. · Shopping | 1.0M | 4.7 | Free | Oct 2026 |
| 2 |  Depop - Buy & Sell ClothesDepop Ltd · Shopping | 1.0M | 4.8 | Free | Sep 2026 |
| 3 |  OfferUp Buy & Sell MarketplaceOfferUp Inc. · Shopping | 4.4M | 4.8 | Free | Sep 2026 |
| 4 |  eBay online shopping & sellingeBay Inc. · Shopping | 5.0M | 4.8 | Free | Sep 2026 |
| 5 |  Vinted: Pre-loved marketplaceVinted Limited · Shopping | 388K | 4.9 | Free | Sep 2026 |
| 6 |  Mercari: Buying & Selling AppMercari, Inc. · Shopping | 2.0M | 4.8 | Free | Sep 2026 |
| 7 |  Poshmark: Shop & Sell FashionPoshmark, Inc. · Shopping | 1.1M | 4.8 | Free | Oct 2026 |
| 8 |  Etsy: Shop from Real PeopleEtsy, Inc. · Shopping | 7.3M | 4.9 | Free | Sep 2026 |
| 9 |  Temu: Shop Like a BillionaireTemu · Shopping | 2.2M | 4.7 | Free | Sep 2026 |
| 10 |  Amazon ShoppingAMZN Mobile LLC · Shopping | 8.5M | 4.8 | Free | Sep 2026 |
Search popularity by month
585959585959596061606160646565
Jun 2558–65 over 15 monthsAug 26
Apple Ads search popularity, 5 to 100, for the months the term was in a category's top 500. A gap means it was not.
Searches with the same apps ranking
Terms whose top 10 shares apps with this one, most shared first; the rest are its neighbours by demand in Shopping.
Track where your app sits for “what not”, every night, with the keywords around it and the apps you lose to.
Analyze “what not”