“what to expect”

The #140 search in Health & Fitness on the United States App Store in August 2026. The typical top-10 app has 83K ratings and 4 have over 100,000: a place in the top 10 takes a listing that already earns ratings.

Popularity
60/ 100

-1 against a year ago. Apple Ads search popularity, 5 to 100.

Difficulty
82/ 100

Median top-10 app has 83K ratings; 4 above 100K; 0 carry the words in the name; 10 updated in 6 months.

Results
76

Apps Apple returns for the search. Read Sep 27.

Top 10 apps for “what to expect”

Search popularity by month

Jun 2025: 61 · #106Jul 2025: 61 · #93Aug 2025: 61 · #105Sep 2025: 61 · #98Oct 2025: 61 · #101Nov 2025: 60 · #93Dec 2025: 61 · #98Jan 2026: 61 · #141Feb 2026: 60 · #131Mar 2026: 60 · #123Apr 2026: 60 · #113May 2026: 59 · #138Jun 2026: 60 · #147Jul 2026: 60 · #142Aug 2026: 60 · #140
616161616160616160606059606060
Jun 2559–61 over 15 monthsAug 26

Apple Ads search popularity, 5 to 100, for the months the term was in a category's top 500. A gap means it was not.

Searches with the same apps ranking

Terms whose top 10 shares apps with this one, most shared first; the rest are its neighbours by demand in Health & Fitness.

Track where your app sits for “what to expect”, every night, with the keywords around it and the apps you lose to.

Analyze “what to expect”