“principal 401k”
The #324 search in Finance on the United States App Store in August 2026. People searching this want one app, Principal®; ranking for it brings people looking for that app, not a kind of app.
Popularity
58/ 100
+1 against a year ago. Apple Ads search popularity, 5 to 100.
Difficulty
71/ 100
Median top-10 app has 17K ratings; 3 above 100K; 0 carry the words in the name; 9 updated in 6 months.
Results
154
Apps Apple returns for the search. Read Sep 27.
Top 10 apps for “principal 401k”
| # | App | Ratings | Avg | Price | Updated |
|---|---|---|---|---|---|
| 1 |  Principal®Principal Financial Group · Finance | 237K | 4.8 | Free | Sep 2026 |
| 2 |  Fidelity InvestmentsFidelity Investments · Finance | 3.3M | 4.8 | Free | Sep 2026 |
| 3 |  NetBenefitsFidelity Investments · Finance | 29K | 4.6 | Free | Sep 2026 |
| 4 |  Capital Group PlanPremier401kEmpower Retirement, LLC · Finance | 11K | 4.8 | Free | Sep 2026 |
| 5 |  Principal® EventsPrincipal Financial Group · Business | 5 | 5.0 | Free | Jun 2026 |
| 6 |  VoyaVoya Services Company · Finance | 190K | 4.7 | Free | Aug 2026 |
| 7 |  T. Rowe Price Personal®T. Rowe Price · Finance | 23K | 4.6 | Free | Sep 2026 |
| 8 |  401k: Your Retirement GuidePersonal Loan Guide · Utilities | 113 | 4.7 | Free | Oct 2025 |
| 9 |  Capital Group RKDirect 401kSS&C Technologies, Inc. · Finance | 12K | 4.7 | Free | Jul 2026 |
| 10 |  Transamerica Retirement AppTransamerica Retirement Solutions, LLC · Finance | 11K | 4.2 | Free | Apr 2026 |
Search popularity by month
575857575858585957575858585858
Jun 2557–59 over 15 monthsAug 26
Apple Ads search popularity, 5 to 100, for the months the term was in a category's top 500. A gap means it was not.
Searches with the same apps ranking
Terms whose top 10 shares apps with this one, most shared first; the rest are its neighbours by demand in Finance.
Track where your app sits for “principal 401k”, every night, with the keywords around it and the apps you lose to.
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