“white noise”
The #38 search in Health & Fitness on the United States App Store in August 2026. 6 of the top 10 have over 100,000 ratings; a new app does not displace them, so use it as a word inside a longer phrase.
-1 against a year ago. Apple Ads search popularity, 5 to 100.
Median top-10 app has 170K ratings; 6 above 100K; 7 carry the words in the name; 7 updated in 6 months.
Apps Apple returns for the search. Read Sep 27.
Top 10 apps for “white noise”
| # | App | Ratings | Avg | Price | Updated |
|---|---|---|---|---|---|
| 1 |  White Noise LiteTMSOFT · Health & Fitness | 276K | 4.8 | Free | Sep 2026 |
| 2 |  White Noise Deep Sleep SoundsSlumber Studios, LLC · Health & Fitness | 209K | 4.8 | Free | Sep 2026 |
| 3 |  Bedtime Fan: White Noise BabySlumber Studios, LLC · Health & Fitness | 202K | 4.8 | Free | Jul 2026 |
| 4 |  BetterSleep: Relax and SleepIpnos Software Inc. · Health & Fitness | 391K | 4.7 | Free | Sep 2026 |
| 5 |  White NoiseTMSOFT · Health & Fitness | 46K | 4.8 | $0.99 | Sep 2026 |
| 6 |  Simple White Noise AppPhilip MacLaren · Utilities | 7 | 5.0 | Free | Jan 2026 |
| 7 |  White Noise HQ: sound machinePhase4 Mobile · Health & Fitness | 12K | 4.8 | Free | Sep 2026 |
| 8 |  White Noise Ambience Litelogicworks · Health & Fitness | 3.4K | 4.7 | Free | Aug 2025 |
| 9 |  Rain Rain Sleep SoundsTim Gostony · Health & Fitness | 137K | 4.8 | Free | Jan 2025 |
| 10 |  CalmCalm.com · Health & Fitness | 2.0M | 4.8 | Free | Oct 2026 |
Search popularity by month
Apple Ads search popularity, 5 to 100, for the months the term was in a category's top 500. A gap means it was not.
Searches with the same apps ranking
Terms whose top 10 shares apps with this one, most shared first; the rest are its neighbours by demand in Health & Fitness.
Track where your app sits for “white noise”, every night, with the keywords around it and the apps you lose to.
Analyze “white noise”