“universal”

The #167 search in Travel on the United States App Store in August 2026. The typical top-10 app has 2.5K ratings and 2 have over 100,000: a place in the top 10 takes a listing that already earns ratings.

Popularity
59/ 100

+2 against a year ago. Apple Ads search popularity, 5 to 100.

Difficulty
57/ 100

Median top-10 app has 2.5K ratings; 2 above 100K; 10 carry the words in the name; 8 updated in 6 months.

Results
184

Apps Apple returns for the search. Read Sep 27.

Top 10 apps for “universal”

Search popularity by month

Jun 2025: 58 · #202Jul 2025: 58 · #212Aug 2025: 57 · #213Sep 2025: 59 · #165Oct 2025: 59 · #149Nov 2025: 58 · #180Dec 2025: 59 · #154Jan 2026: 59 · #156Feb 2026: 59 · #152Mar 2026: 60 · #140Apr 2026: 61 · #118May 2026: 61 · #127Jun 2026: 59 · #162Jul 2026: 59 · #170Aug 2026: 59 · #167
585857595958595959606161595959
Jun 2557–61 over 15 monthsAug 26

Apple Ads search popularity, 5 to 100, for the months the term was in a category's top 500. A gap means it was not.

Searches with the same apps ranking

Terms whose top 10 shares apps with this one, most shared first; the rest are its neighbours by demand in Travel.

Track where your app sits for “universal”, every night, with the keywords around it and the apps you lose to.

Analyze “universal”