“substack”
The #15 search in News on the United States App Store in August 2026. People searching this want one app, Substack; ranking for it brings people looking for that app, not a kind of app.
Popularity
70/ 100
+1 against a year ago. Apple Ads search popularity, 5 to 100.
Difficulty
80/ 100
Median top-10 app has 61K ratings; 4 above 100K; 1 carry the words in the name; 10 updated in 6 months.
Results
105
Apps Apple returns for the search. Read Sep 27.
Top 10 apps for “substack”
| # | App | Ratings | Avg | Price | Updated |
|---|---|---|---|---|---|
| 1 |  SubstackSubstack, Inc. · News | 544K | 4.9 | Free | Sep 2026 |
| 2 |  InstagramInstagram, Inc. · Photo & Video | 29.6M | 4.7 | Free | Oct 2026 |
| 3 |  Medium: Read & Write StoriesA Medium Corporation · News | 157K | 4.8 | Free | Sep 2026 |
| 4 |  TED Talks: Watch and LearnTED Conferences LLC · Education | 10K | 4.6 | Free | Sep 2026 |
| 5 |  Deepstash: Smarter Every Day!Brainstash, Inc · Education | 75K | 4.7 | Free | Sep 2026 |
| 6 |  Ground NewsSnapwise Inc. · News | 48K | 4.7 | Free | Sep 2026 |
| 7 |  Academia.eduAcademia.edu · Education | 17K | 4.8 | Free | Apr 2026 |
| 8 |  Nerdish: Learn Something NewNerdish OU · Education | 2.6K | 4.8 | Free | Sep 2026 |
| 9 |  Flipboard: The Social MagazineFlipboard Inc. · News | 329K | 4.7 | Free | Sep 2026 |
| 10 |  Ulysses: Writing AppUlysses GmbH & Co. KG · Productivity | 2.1K | 4.6 | Free | Sep 2026 |
Search popularity by month
696969707070707271707070707170
Jun 2569–72 over 15 monthsAug 26
Apple Ads search popularity, 5 to 100, for the months the term was in a category's top 500. A gap means it was not.
Searches with the same apps ranking
Terms whose top 10 shares apps with this one, most shared first; the rest are its neighbours by demand in News.
Track where your app sits for “substack”, every night, with the keywords around it and the apps you lose to.
Analyze “substack”