“pay”
The #305 search in Finance on the United States App Store in August 2026. 8 of the top 10 have over 100,000 ratings; a new app does not displace them, so use it as a word inside a longer phrase.
Popularity
58/ 100
+1 against a year ago. Apple Ads search popularity, 5 to 100.
Difficulty
97/ 100
Median top-10 app has 625K ratings; 8 above 100K; 7 carry the words in the name; 10 updated in 6 months.
Results
178
Apps Apple returns for the search. Read Sep 27.
Top 10 apps for “pay”
| # | App | Ratings | Avg | Price | Updated |
|---|---|---|---|---|---|
| 1 |  PayPal - Pay, Send, SavePayPal, Inc. · Finance | 6.3M | 4.8 | Free | Oct 2026 |
| 2 |  Apple WalletApple · Finance | 7.5M | 4.8 | Free | Sep 2026 |
| 3 |  DailyPay On-Demand PayDaily Pay Inc. · Finance | 500K | 4.8 | Free | Sep 2026 |
| 4 |  Cash AppBlock, Inc. · Finance | 8.7M | 4.8 | Free | Oct 2026 |
| 5 |  Afterpay: Pay over timeAfterpay · Shopping | 753K | 4.9 | Free | Sep 2026 |
| 6 |  VenmoVenmo · Finance | 15.5M | 4.8 | Free | Sep 2026 |
| 7 |  PayRangePayRange Inc. · Utilities | 221K | 4.7 | Free | Mar 2026 |
| 8 |  OnePay – Mobile BankingOne Finance, Inc. · Finance | 454K | 4.9 | Free | Oct 2026 |
| 9 |  PayactivPayActiv Inc. · Finance | 83K | 4.7 | Free | Jul 2026 |
| 10 |  Tap to Pay + Contactless + POSACCEPT PAYMENT COMPANY · Business | 4.0K | 4.8 | Free | Sep 2026 |
Search popularity by month
575757575858585858585858585858
Jun 2557–58 over 15 monthsAug 26
Apple Ads search popularity, 5 to 100, for the months the term was in a category's top 500. A gap means it was not.
Searches with the same apps ranking
Terms whose top 10 shares apps with this one, most shared first; the rest are its neighbours by demand in Finance.
Track where your app sits for “pay”, every night, with the keywords around it and the apps you lose to.
Analyze “pay”