“pay later”
The #351 search in Shopping on the United States App Store in August 2026. 6 of the top 10 have over 100,000 ratings; a new app does not displace them, so use it as a word inside a longer phrase.
Popularity
57/ 100
+0 against a year ago. Apple Ads search popularity, 5 to 100.
Difficulty
89/ 100
Median top-10 app has 212K ratings; 6 above 100K; 5 carry the words in the name; 10 updated in 6 months.
Results
171
Apps Apple returns for the search. Read Sep 27.
Top 10 apps for “pay later”
| # | App | Ratings | Avg | Price | Updated |
|---|---|---|---|---|---|
| 1 |  Sezzle: Buy Now, Pay LaterSezzle · Shopping | 304K | 4.9 | Free | Oct 2026 |
| 2 |  Afterpay: Pay over timeAfterpay · Shopping | 753K | 4.9 | Free | Sep 2026 |
| 3 |  Four | Buy Now, Pay LaterFour Technologies, Inc · Shopping | 121K | 4.8 | Free | Oct 2026 |
| 4 |  Zip - Buy Now, Pay LaterZip Co US, Inc. · Finance | 871K | 4.9 | Free | Sep 2026 |
| 5 |  Affirm: Buy now, pay over timeAffirm, Inc. · Shopping | 1.7M | 4.9 | Free | Sep 2026 |
| 6 |  PayLater: Split Your PaymentsPay Later · Finance | 299 | 3.5 | Free | Sep 2026 |
| 7 |  Klarna: Smarter everyday moneyKlarna Bank AB · Finance | 2.4M | 4.9 | Free | Sep 2026 |
| 8 |  Perpay - Shop and Build CreditPerpay, Inc. · Finance | 22K | 4.9 | Free | Sep 2026 |
| 9 |  Tamara | Own your DreamTamara FZE · Finance | 59K | 4.7 | Free | Sep 2026 |
| 10 |  CirclePay - Buy Now Pay LaterCircle Explorer PVT LTD · Finance | 2 | 3.0 | Free | Aug 2026 |
Search popularity by month
565757575758595757575757575757
Jun 2556–59 over 15 monthsAug 26
Apple Ads search popularity, 5 to 100, for the months the term was in a category's top 500. A gap means it was not.
Searches with the same apps ranking
Terms whose top 10 shares apps with this one, most shared first; the rest are its neighbours by demand in Shopping.
Track where your app sits for “pay later”, every night, with the keywords around it and the apps you lose to.
Analyze “pay later”