“23 and me”
The #133 search in News on the United States App Store in August 2026. 6 of the top 10 have over 100,000 ratings; a new app does not displace them, so use it as a word inside a longer phrase.
Popularity
58/ 100
+0 against a year ago. Apple Ads search popularity, 5 to 100.
Difficulty
93/ 100
Median top-10 app has 386K ratings; 6 above 100K; 1 carry the words in the name; 10 updated in 6 months.
Results
86
Apps Apple returns for the search. Read Sep 27.
Top 10 apps for “23 and me”
| # | App | Ratings | Avg | Price | Updated |
|---|---|---|---|---|---|
| 1 |  23andMe - DNA Testing23andMe, Inc. · Health & Fitness | 560K | 4.8 | Free | Sep 2026 |
| 2 |  Ancestry: Family History & DNAAncestry.com · Reference | 648K | 4.8 | Free | Sep 2026 |
| 3 |  FamilySearch TreeFamilySearch International · Reference | 503K | 4.8 | Free | Oct 2026 |
| 4 |  InstagramInstagram, Inc. · Photo & Video | 29.6M | 4.7 | Free | Oct 2026 |
| 5 |  Amazon ShoppingAMZN Mobile LLC · Shopping | 8.5M | 4.8 | Free | Sep 2026 |
| 6 |  GeneBeeShankar Ramakrishnan · Health & Fitness | 1 | 5.0 | Free | Mar 2026 |
| 7 |  Family Tree: Heritage HistoryDaily Discovers · Photo & Video | 219 | 4.5 | Free | Sep 2026 |
| 8 |  Celebrity Look Alike - LookyWho do I Look Like Inc. · Games | 23K | 4.5 | Free | Jun 2026 |
| 9 |  rednoteXingin · Social Networking | 269K | 4.9 | Free | Oct 2026 |
| 10 |  Genomapp: Raw DNA AnalysisRuben Fernandez Besa · Health & Fitness | 825 | 4.7 | Free | Sep 2026 |
Search popularity by month
585858596159606059595858596058
Jun 2558–61 over 15 monthsAug 26
Apple Ads search popularity, 5 to 100, for the months the term was in a category's top 500. A gap means it was not.
Searches with the same apps ranking
Terms whose top 10 shares apps with this one, most shared first; the rest are its neighbours by demand in News.
Track where your app sits for “23 and me”, every night, with the keywords around it and the apps you lose to.
Analyze “23 and me”